The power of branding is undeniable in today’s competitive business landscape. A strong brand positioning can help you differentiate yourself from competitors, communicate your unique value proposition, and build a loyal customer base. In a crowded marketplace, it is...

As companies embark on this process to settle into the new normal, it can be daunting to pull all the pieces together. HR leaders are often overwhelmed by balancing empathy and workforce policies that support the company. Here is a straightforward approach to help you...

Recently I was asked to help an organization define a scaleable business model. As part of this process, we looked at the Mission, Vision, and Values. An often overlooked part of strategic planning is checking to see if the organization is still aligned to achieving...